Privacy Policy

We collect personal information that you provide directly and information that is gathered automatically when you use our website.

Information you provide to us:

• Account & identity details — your name, email address, phone number, and mailing address when you register as a buyer or seller.
• Bidder qualification & verification — identity verification information, deposit and financing confirmation, and other details required to qualify you to bid.
• Seller & property information — land titles, legal descriptions, acreage, municipality, and other details you submit when listing farmland for sale.
• Transaction & payment information — bids you place, deposits, and details needed to complete a purchase or sale, including e-signature information for purchase agreements.
• Communications — messages, inquiries, booking requests, and survey responses you send to us or submit through our forms.

Information collected automatically:

• Usage & device data — IP address, browser type, device identifiers, pages viewed, referring URLs, and the dates and times of your visits.
• Cookies & similar technologies — small files and identifiers used to keep you signed in, remember preferences, measure site performance, and support advertising (see Section 4).

We use the personal information we collect to:

• Create and manage your account, and qualify you to bid on or list farmland.
• Operate auctions — accepting and displaying bids, applying reserves and anti-snipe rules, and determining winning bidders.
• Process deposits, complete transactions, and facilitate the signing of purchase agreements.
• Send you transactional messages such as bid confirmations, outbid and auction-ending reminders, verification emails, and account notices by email or SMS.
• Respond to your inquiries, booking requests, and support requests.
• Send marketing and lead-nurturing communications where you have consented, and measure the performance of our advertising.
• Maintain the security of the platform, prevent fraud, and comply with our legal, regulatory, and real-estate licensing obligations.

We and our service providers use cookies, web beacons, pixels, and similar technologies to run the site and understand how it is used. These technologies fall into a few categories:

• Essential — required to sign you in, keep your session secure, and remember your preferences.
• Analytics — help us understand traffic and improve the experience.
• Advertising — help us and our advertising partners show and measure relevant ads, including remarketing to people who have visited our site.

Most browsers let you refuse or delete cookies through their settings. Blocking essential cookies may prevent parts of the site — such as signing in or bidding — from working correctly.

To grow our audience and reach farmland buyers and sellers, we advertise on third-party platforms and use analytics tools that rely on cookies and device identifiers. These may include Google (Google Ads, Google Analytics) and Meta (Facebook and Instagram) advertising and measurement services. These partners may collect information about your visits to our site and other sites over time to measure ad performance and show you relevant ads, including remarketing.

We do not sell your personal information. You can control interest-based advertising through the following tools:

• Google Ads settings: adssettings.google.com and Google Analytics opt-out: tools.google.com/dlpage/gaoptout
• Meta ad preferences: manage in your Facebook or Instagram account settings under “Ads.”
• Canadian opt-out for interest-based ads: youradchoices.ca

Your browser’s “Do Not Track” setting may also signal your preference; where required, we honour recognized opt-out signals.

We share personal information only as needed to operate the platform and never sell it. We may disclose information to:

• Service providers who host our infrastructure, send our emails and SMS, verify identity, process e-signatures, and manage our customer relationships — bound by contract to protect your information and use it only on our behalf.
• Auction counterparties — where you win an auction or sell a property, we share the information reasonably necessary to complete the transaction (for example, between the winning bidder, seller, and the REALTOR® involved).
• Advertising & analytics partners as described in Section 4.
• Legal & regulatory bodies when required by law, regulation, court order, or real-estate licensing obligations, or to protect our rights, users, and the public.

Public bids are displayed within an auction as part of our open-auction model, but bidder identities are shown using a permanent masked identifier rather than your real name.

We keep personal information for as long as your account is active and for as long as needed to provide our services, complete and document transactions, resolve disputes, and meet our legal, accounting, and regulatory obligations — including real-estate record-keeping requirements. When information is no longer needed, we take reasonable steps to securely delete or de-identify it.

We use administrative, technical, and physical safeguards designed to protect personal information against loss, theft, and unauthorized access, use, or disclosure. These include encrypted connections, access controls, and reputable third-party infrastructure. No method of transmission or storage is completely secure, however, so we cannot guarantee absolute security.

Subject to applicable law, you have the right to:

• Access the personal information we hold about you and request a copy.
• Ask us to correct or update inaccurate information.
• Withdraw consent to marketing communications at any time by using the unsubscribe link in our emails, replying STOP to an SMS, or contacting us.
• Request deletion of your account and associated personal information, subject to records we are required to retain.

To exercise any of these rights, contact us using the details in Section 12. We may need to verify your identity before acting on a request, and we will respond within the timeframes required by law.

Our services are intended for adults who are legally able to enter into real-estate transactions. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.

We are based in Canada, and our providers may store or process information in Canada or other countries. Where information is processed outside your province or country, it may be subject to the laws of those jurisdictions, and we take steps to ensure it receives an appropriate level of protection.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we do, we will revise the “Last updated” date at the top of this page. Material changes may be communicated to you directly. Your continued use of the site after an update means you accept the revised policy.

If you have questions about this Privacy Policy or how we handle your personal information — or if you would like to access, correct, or delete your information — please contact us: